We are a boutique villa lettings agency with a select roster of getaways and a concierge service included. Having worked with villa owners for over 30 years, we know how to get maximum value from letting your home away from home. Whether it’s a family escape that pays for itself or a pure investment that reaps returns, discover the benefits of letting a villa abroad with Indigo Rock.
We are a small, personalised agency with a handpicked collection of exceptional properties. Unlike large listing sites, Indigo Rock offers you unlimited use of your villa and we work with you on a tailored pricing and management structure to deliver the best value and the least wear and tear for your property.
Marketing Your Villa
Using the expertise and experience from growing our sister companies; The Peligoni Club and Sand & Stone Escapes, our tailored marketing and PR is focused on building a strong brand reputation and securing bookings for your villa.
WE PUT YOUR VILLA IN ITS BEST LIGHT
Imagery is vital, so we ensure you have top quality shots of your property to make it stand out online. We work with interiors and travel focused photographers to capture your villa in its best light. With imagery playing the key role in capturing people’s attention today, we ensure they deliver eye-catching shots of your property to make it stand out and get people enquiring.
Social Media cannot be ignored as a key driver in bookings and enquiries for your property. We maintain regular exposure for your property to Indigo Rock’s growing online audience and we utilise the well-established platforms of our sister companies whose combined audience is 50k and counting.
PR & COVERAGE
We work with specialised travel PR representatives who work round the clock pitching Indigo Rock to journalists to secure coverage across top publications. In addition to this we arrange trips for journalists to visit and review the villas for coverage. To give you an idea of what’s to come for Indigo Rock, take a look at recent press for Sand & Stone here and The Peligoni Club here.
Searching online is undeniably the way people find a holiday. A beautiful website will go amiss if people aren’t finding it, which is why it is important to stay ahead of the game when it comes to Search Engine Optimisation and targeted advertising. So, we work with a fantastic company, UMI Digital, who specialise in putting these practices into place, so our website and your villa are easily found by guests online.
How Much Can You Earn
How much your villa can earn you depends on the size, condition and location of your property. We believe in striking the right balance between occupancy and revenue in order to maintain a high quality guest experience. It makes no sense to rent your property every night in the year as profitability will be impeded by running costs and inevitable wear and tear. For this reason, we aim to get the highest possible price per night for up to 70% occupancy to ensure we maximise your revenue and maintain the quality of your property.
Our UK based sales and marketing team work closely with our villa managers and concierge teams abroad to deliver effective management and operation of your property.
BEN SHEARER / MANAGING DIRECTOR
As Managing Director of Indigo Rock and its sister companies, Sand & Stone Escapes and The Peligoni Club, Ben Shearer is oversees the management, operation and development of the company. With an MA in fine art from Rhode Island school of Design, Ben has spent the last ten years overseeing the growth and development of two boutique travel companies along with a few renovation projects under his belt. Over the last few years Ben has worked with our property owners to bring out the best in their second homes abroad, advising on price, management and positioning.
HAMISH GORDON LENNOX / HEAD OF SALES
Bringing over 10 years experience in the travel industry to his role, Hamish oversees the day-to-day running of enquiries and bookings at Indigo Rock. With more bookings done directly online, Hamish ensures guests receive all the neccessary information and answers any queries with regards to the property and the local area. For those enquiries looking to getaway but not sure where to go, he employs his extensive knowledge of each property and the surrounding area to help them decide. Hamish also is the direct point of contact for all owners, answering any queries you have with regards to the management, letting or marketing of your property.
GEORGIE BERGHAEGHER / BUSINESS DEVELOPMENT & PRODUCT MANAGEMENT
Georgie works in Business Development and is the first port of call for signing new properties and owners up to Indigo Rock and Sand & Stone Escapes, ensuring the smooth onboarding, set up and running of all properties in the portfolio, as well as finding new owners and villas for the Peligoni Group. After obtaining a degree in modern languages from the University of Manchester, Georgie has gained over 10 years of experience in the travel industry, working with property owners and travel suppliers for many years and understanding the workings of private villa rentals and hotels well. Georgie joined the Peligoni Group in 2017 and works closely with the sales and marketing team to ensure smooth running of the business.
ALEX SOUTHWARD / HEAD OF COMMUNICATIONS
Alex oversees all the marketing at Indigo Rock which primarily involves managing the PR, advertising and brand image of the business. After gaining a degree in the History of Art at Edinburgh University, Alex went on to study Chinese and settle in the city of Shanghai for 5 years. Here she worked in PR, branding and advertising for clients such as Porsche, Johnson & Johnson and UnionPay before returning to London.
JACK FORBES / GUEST RELATIONS & OPERATIONS
Jack’s bio is coming soon!
LAURIE PETRUCCI / CONTENT MARKETING
Laurie is focused on all things content at Indigo Rock. Her main focus is managing and curating our Social Media content and Newsletters as well as managing the production of photography and filmic content.
A keen copywriter with a sharp eye, Laurie is focussed on delivering clear, enticing messaging alongside striking imagery. With a degree in Linguistics and previous experience creating and delivering newsletters for well-known news group, Laurie knows how to grab people’s attention in a fast-paced world.
“It exceeded our expectations, the Villa was fabulous in every possible way. We loved the style, the accommodation, the facilities, the location. It was truly wonderful - congratulations.” Villa Figari
“Actually was wonderful, George a treasure, olive oil and wine on arrival, fruit and this was topped up and gifts on departure, fab view, walk to the sea not for those with vertigo, but amazing!”
Blue Caves Crystal
“Pool was lovely and the villa was all we needed and more with great views and we loved being able to walk to the club and local restaurants. Great air conditioning, lovely that it was cleaned daily with fresh towels ever other day. Really friendly person welcomed us. If I could just make the villa perfect – I would love a Nespresso machine in the kitchen.”
“Very good, family friendly villa with fantastic location in the hills”
“It was everything we could have hoped for and more. Incredible views, clean, comfortable interiors, privacy, convenience.”
“Stunning villa and we were all very excited to be back and to share it with my parents and brother and sister in law”
“We loved the simplicity, warmth and ease of staying at Mimi’s. We loved being in strolling distance from restaurants in the evenings.”
“One villa holiday where the villa was as good as the pictures and VERY nice”
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