Marketing Your Villa
Our large audience was primarily built organically across both The Peligoni Club and Sand & Stone Escapes. Indigo Rock is the middle ground between the two brands, enticing guests of Sand & Stone Escapes to explore the same quality and experience abroad, and guests of Peligoni seeking more of a villa experience in different locations. Our marketing aims to attract those who are looking for quality and those prepared to pay for it. In addition to organically growing a new audience, we capitalise on the
insights garnered from our loyal existing audiences to give something new and exciting from a brand they know and love.
WE PUT YOUR VILLA IN ITS BEST LIGHT
Imagery is vital, so we ensure you have top quality shots of your property to make it stand out online. We work with our in-house Content Creator and Photographer to capture your villa in its best light. With imagery playing a key role in capturing people’s attention today, we ensure they deliver eye-catching shots of your property to make it stand out and get people enquiring.
SOCIAL MEDIA
Social Media cannot be ignored as a key driver in bookings and enquiries for your property. With people increasingly looking to social media for travel inspiration, we aim to keep our content fresh, interesting, and inspiring. We keep abreast of updates and trends to keep the brand relevant and prominent. With a select collection of properties, we ensure each property gets frequent airtime and focus. We maintain regular exposure for your property to Indigo Rock’s growing online audience and we utilise the well-established platforms of our sister companies whose combined audience is 50k and counting.
NEWSLETTERS
Our regular newsletter features property highlights, local area highlights and regular availability updates. We pride ourselves on the fact our readers have taken the time to
personally sign up with us, in order to receive our beautifully presented, well written newsletters that balance storytelling with a sales focus.
PR & COVERAGE
We work with specialised travel PR representatives who pitch Indigo Rock to journalists to secure coverage across top publications. In addition to this we arrange trips for journalists to visit and review the villas for coverage. To give you an idea of what’s to come for Indigo Rock, take a look at recent press for Sand & Stone here and The Peligoni Club here.
ONLINE PRESENCE
Searching online is undeniably the way people find a holiday. A beautiful website will go amiss if people aren’t finding it, which is why it is important to stay ahead of the game when it comes to Search Engine Optimisation and targeted advertising. So, we work with a fantastic company, UMI Digital, who specialise in putting these practices into place, so our website and your villa are easily found by guests online.
